Czech posters

After Mucha's permanent relocation back to his homeland in 1910, Alphonse Mucha returned to his long-held desire to systematically and single-mindedly, through his art, address his fellow people and express their needs and ideals.

Gradually a new set of posters emerged, quite distinct in design from the Parisian ones. There were two prevalent themes: a new approach to folklore, emphasizing the colourful beauty of Moravian costumes as well as the gentle type of young Slav women (Moravian Teachers’ Choir) and the theme of the sports events and festivals of the Sokol organization, which had been a symbol of Czech national self-determination since the 19th century.