Advertising posters

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Moët & Chandon – White Star

Moët & Chandon – White Star

100 × 36 cm

20.00 € inc. VAT

Moët & Chandon – Dry Imperial

Moët & Chandon – Dry Imperial

100 × 36 cm

20.00 € inc. VAT

Bieres de la Meuse

Bieres de la Meuse

62.5 × 41.5 cm

12.00 € inc. VAT

Cocorico

Cocorico

42 × 30 cm

8.00 € inc. VAT

Flirt

Flirt

70 × 33 cm

12.00 € inc. VAT

Job

Job

93 × 63 cm

12.00 € inc. VAT

Monaco-Monte Carlo

Monaco-Monte Carlo

63 × 44.5 cm

12.00 € inc. VAT

Reverie

Reverie

85 × 63 cm

16.00 € inc. VAT

Waverley Cycles

Waverley Cycles

55 × 44.5 cm

12.00 € inc. VAT

Zodiac

Zodiac

85 × 63 cm

20.00 € inc. VAT

Mucha’s advertising posters reflect the rich texture of modern life in fin-de-siècle Paris. The subjects range from cultural events and railway services to diverse consumer products such as perfume, cigarette paper, beer, champagne, chocolate and biscuits, as well as bicycles.

For these posters Mucha developed a new style from the Gismonda prototype, featuring a single figure or the head of a seductive woman against a halo-like disk, which is arranged harmoniously with flowers and other decorative motifs.

In his design the image of a woman was used strategically as a medium for communication, first to draw potential consumers’ attention with her feminine beauty and then to send an alluring message about the product she was representing.

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