Posters made in Paris in the 1890s form the bestknown and world famous segment of Mucha’s work. It was through them that he managed to promote his own version of the new decorative style.
The posters made for Sarah Bernhardt, who was a famous Parisian actress. The first of these, created at the very turn of 1894 and 1895, portrayed Bernhardt starring in the role of Gismonda. Extant designs and print proofs for this poster demonstrate, through its stylistic and mainly colour conception, Mucha’s intensive search for a new poster image despite the short time he had for this commission.
His artistic revolution brought a certain new elegance to the hitherto highly colourful “street salon”, thus increasing the newly found importance of the poster for modern art.
The Bernhardt posters however also include dramatic tones (Medée, 1898). The scope of Mucha’s design activity was remarkable, ranging from subtle and stylistically refined posters for the artistic milieu.
Products in this series:
Gismonda (182 x 61,5 cm), Lorenzaccio (175 x 63 cm), Medée (181,5 x 61 cm), La Dame aux Camélias (184,5 x 66 cm)